Privacy Policy

This Privacy Policy takes effect on 18/04/2025.

Welcome to our Privacy Policy.

We are ALTERMEDIA DOO BEOGRAD (VRAČAR), a company with registered office at Alekse Nenadovića 16, Belgrade, Republic of Serbia, Company ID 20322918, Tax ID 105129276 (hereinafter referred to as “we” or “Altermedia”). In terms of interactions on b2blink and the use of our Services, we act as the data controller. This means that we are responsible for the collection and processing of personal data of our users.

Your privacy is very important to us. Therefore, we have prepared this Privacy Policy to transparently and comprehensively explain the processing of your personal data that we perform. Within the scope of this document, you can learn how and what data we collect, how we use it, in which situations we may share it with other parties, and how you can exercise your rights as a data subject.

Please note that this Privacy Policy applies to all individuals who access our website (visitors, unregistered users), Users, individuals who submit inquiries via the contact form or any of the email addresses available on the website, as well as individuals who subscribe to our Newsletter. Together with our Terms of Use and Cookie Policy, this Privacy Policy constitutes an agreement that applies to you. Therefore, please read it carefully. Regarding the meaning of certain terms, please note that any term capitalized in this Privacy Policy but not defined herein has the same meaning as defined in our Terms of Use.

If you have any questions regarding the Privacy Policy, please contact us at office@altermedia.rs.

1. 1. Defined terms

1. 1. What personal data do we collect?

1. 1. Why do we collect personal data?

1. 1. Individuals under the age of 15

1. 1. How do we use the collected personal data?

1. 1. How long do we retain personal data?

1. 1. Who do we share your personal data with?

1. 1. International transfer of personal data

1. 1. Your rights

1. 1. How do we safeguard your personal data?

1. 1. Changes to the Privacy Policy

1. 1. Contact us

Defined terms

Cookies

Small files stored on your device (computer or mobile device) used to track your use of the website or create statistical reports about your activity on the website. For more detailed explanations about the use of cookies and their settings, please refer to our Cookie Policy.

Data subject or You

Any natural person who shares their personal data with us.

Processing

Any activity or set of activities performed on personal data, whether automated or non-automated, such as collection, recording, organization, structuring, storage, adaptation, alteration, retrieval, use, disclosure by transmission, dissemination, or otherwise making available, alignment or combination, restriction, erasure, or destruction.

Data Processor

Any natural or legal person who processes personal data on our behalf. We may use the services of various data processors to efficiently process your personal data and provide better services.

Personal Data

Any information that enables the identification of an individual. An identifiable individual is a person whose identity can be identified directly or indirectly, particularly by using a name, identification number, location data, online identifier, or one or more factors specific to their physical, physiological, genetic, mental, economic, cultural, or social identity.

Accordingly, data relating to a legal entity cannot be considered personal data. However, if you use the website on behalf of a legal entity, the processing of certain personal data may occur. For example, information regarding a sole proprietorship may contain personal data when it enables the identification of an individual.

These rules also apply to all personal data related to individuals in relation to their professional activities, such as employment in a specific company or organization, an employee’s phone number, or a business email address such as firstname.lastname@companyname.com.

This Privacy Policy does not apply to information that cannot lead to the identification of individuals (anonymized information).

Consent

Your explicit consent for the processing of personal data. Individuals who are 15 years of age or older can freely consent to the processing of their personal data.

What personal data do we collect?

We collect personal data in several ways:
– Data you directly provide to us – personal data that you share with us during registration or use of the website, leaving comments on our blog, sending messages to the seller, submitting inquiries to Altermedia through our contact form, contacting us via our general email address office@altermedia.rs, and subscribing to our newsletter.

– Automatically collected data – personal data that we collect automatically when you access b2blink;
– Data collected through the use of cookies – data collected through the use of special technologies, including cookies, as explained in our Cookie Policy.

1. 1. Data you directly provide to us

Data related to your User Account

If you decide to register on our website, you need to provide your personal data: name and surname (username), email address, and password.

Newsletter
If you want to stay updated on the latest news in the automotive industry, model reviews, useful tips, and events related to Altermedia, you can subscribe to our newsletter by sharing your email address with us.

Information provided through the contact form
If you want to contact us through the contact form available on our website, you need to enter your email address and message. Additionally, you can also share your name and/or phone number with us.

Additional information
This refers to other information that you have chosen to share with us, such as through email at office@altermedia.rs or info@altermedia.rs.

We kindly request that all personal data you provide to us be truthful, complete, and accurate. In case there are any changes to your previously collected personal data, please inform us promptly.

2. 2. Automatically collected data

Technical data

When you access our website, certain data will be automatically collected. This primarily includes your IP address, device type, unique device identifier, browser, broader geographical location (such as country or city), or other similar technical information. It is common for all this information to be collected using cookies and other similar tracking technologies, as described in our Cookie Policy.

Data about your website usage

We may collect data about how you use our website, including the pages you visit, the links you click, the duration of your visit, and other actions you take on the site.

How do we use your personal data?

We use the collected personal data for the following purposes:
– To provide and maintain the website and its features.
– To personalize your experience and improve your navigation on the website.
– To respond to your inquiries, comments, or requests.
– To send you marketing and promotional communications, including newsletters and updates, if you have subscribed to them.
– To analyze website usage and improve our services.
– To comply with legal obligations or as otherwise required by law.

How do we protect your personal data?

We implement appropriate security measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. These measures include data encryption, restricted access to personal data, regular system monitoring, and the use of secure server infrastructure.

However, please note that no method of transmission or storage over the internet is completely secure. Therefore, we cannot guarantee absolute security of your personal data.

Your rights regarding your personal data

You have certain rights regarding your personal data, including:
– The right to access, update, or request the deletion of your personal data.
– The right to restrict or object to the processing of your personal data.
– The right to withdraw your consent for processing, if consent was previously given.
– The right to data portability, allowing you to receive a copy of your personal data in a structured, commonly used, and machine-readable format.
– The right to lodge a complaint with a supervisory authority if you believe that your rights regarding personal data protection have been violated.

To exercise your rights or if you have any questions or concerns regarding the processing of your personal data, please contact us using the contact information provided at the end of this Privacy Policy.

It’s important to note that exercising certain rights may be subject to legal limitations or requirements. We will make reasonable efforts to respond to your requests and address your concerns in a timely manner.

Updates to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be effective immediately upon posting the revised policy on the website. We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your personal data.

Given that we collect and record data on website access and usage, there is a possibility that we may process certain personal data in such cases.

Data related to your mobile device

Finally, for the analysis and improvement of our website’s performance, we collect certain data from your mobile device. Such data includes the type of your mobile device, identification number, date, and timestamps of website usage.

The tracking technologies we use on the website enable us to collect aggregate statistical data that does not constitute personal data since it cannot be used to single out and identify individuals.

Why do we collect personal data?

Altermedia does not process personal data beyond the predetermined purpose. We do not sell, disclose, or provide your personal data to any third party unless explicitly required by law.

Individuals under the age of 15

Our website is not intended for individuals under the age of 15. Altermedia does not knowingly collect personal data from such individuals, so if you are under the age of 15, please do not share your information with us.

If we become aware that we have collected personal data of individuals under the age of 15, that information will be promptly deleted.

If you believe that we have collected personal data of individuals under the age of 15, please contact us at office@altermedia.rs.

How do we use the collected personal data?

We use your personal data exclusively for the purposes for which we collected them, and only when we have a reasonable and lawful legal basis for doing so. None of the collected personal data related to you are processed without your consent or other legally permissible basis (as stated in the “Why do we collect personal data?” section of this Privacy Policy).

To achieve the highest level of data security, all members of the Altermedia team are obliged to maintain the confidentiality of this data. Additionally, we have implemented appropriate legal, technical, and organizational measures to prevent the disclosure of any received information outside the lawful purpose for which it was collected.

How long do we retain personal data?

We retain your personal data only for the period necessary to fulfill the purpose for which they were collected, or as long as we have your consent for such processing when processing is based on your consent. When determining the data retention period, we take into account applicable laws, contractual obligations, as well as the expectations and demands of our users.

After fulfilling the purpose for which your personal data were collected, or upon your request for deletion of such information, we will securely delete or destroy those data in accordance with applicable regulations. For example, if you decide to unsubscribe from our newsletter and follow the unsubscribe instructions, your personal data will be automatically deleted.

Who do we share your personal data with?

In order to carry out certain processing activities, it may be necessary for us to engage external processors on occasion. In such cases, we conduct a review to identify, categorize, and document all personal data processed outside our company. This ensures that all personal data, as well as information about processing activities, processors, and legal bases, are recorded, reviewed, and made accessible.

The list of our processors and subprocessors with whom we share your personal data is as follows:

Please note that Altermedia may be legally obligated to disclose certain information (including your personal data) to governmental or other competent authorities upon their request. In such a situation, Altermedia is not required to obtain your consent in order to fulfill such a request.

International transfer of personal data

We may transfer your personal data to other countries outside the one you are located in. In relation to such data transfers, we provide appropriate technical and organizational measures to maintain an adequate level of security.

Regarding international transfers, we ensure that the transfer takes place in accordance with the Personal Data Protection Law of the Republic of Serbia, and we transfer your personal data only:

1. 1. to countries within the EEA;

1. 1. to countries that provide an adequate level of protection;

1. 1. to countries not falling within points 1 and 2, but with the implementation of appropriate security measures.

If you want to receive additional information about these protective measures, you can contact us at __.

Your rights

As an individual whose data we collect, you have the following rights:

The right to be informed about the collection and use of your personal data.

The right to access your personal data that we hold.
To exercise this right, you can submit a request for information on whether we process your personal data. If the answer is positive, you can at any time request a copy of some or all of your personal data that we process. You can send us the request via email. The deadline for providing the requested information or rejecting your unfounded request is 30 days, with a possible extension of an additional 60 days in complex situations.

The right to rectification of your personal data if any of them is incomplete or inaccurate, or if there has been any change, by submitting a request to the above-mentioned email address.

The right to erasure, i.e., the right to request the deletion of any of your personal data that we possess, except in cases where there is a legal obligation to retain such data or there is a legal basis for rejecting a data erasure request (e.g., filing, exercising, or defending a legal claim). You can submit your request to the above-mentioned email address.

The right to restriction of processing of your personal data that applies to us and/or a third party, certain processes, or in their entirety. This right is available to you if you dispute the accuracy of the data during the period that allows us to verify its accuracy, if you believe that we no longer need the personal data for the specific purpose of processing, or if you have filed a complaint with the Commissioner and during the evaluation process of overriding legitimate interests.

The right to withdraw consent when the processing of personal data is based on your consent, you can withdraw your consent at any time. You can withdraw your consent by sending an email to the above-mentioned email address.

The right to data portability, if you have provided us with your personal data and those data have been processed by automated means, you have the right to request a copy of that data from us, as well as to request that we transfer that data to a third party – a data controller. You can submit a request for data portability to the above-mentioned email address.

The right to object to the use of your personal data when the processing is based on our legitimate interest, as well as when the processing is carried out for the purposes of direct marketing, including profiling. You can object by sending an email to the above-mentioned email address.

To exercise any of these rights, please contact us at _.

How do we protect your personal data?

In order to protect the integrity of your personal data that we process, we implement certain technical and organizational measures designed to provide an appropriate level of security, in accordance with the risks associated with the processing of your personal data.

However, please note that no method of transmission over the internet or electronic storage is 100% secure. Therefore, we are unable to guarantee the absolute security and confidentiality of the personal data that we process.

For inquiries regarding the security of your data that we process, you can contact us at office@altermedia.rs.

Changes to the Privacy Policy

Altermedia may update and modify this Privacy Policy from time to time as we deem necessary. All changes will take effect upon their publication on the Website, so we recommend that you periodically reread the entire document. If you have shared your email address with us, there is a possibility that we will send you a notification of changes to the Privacy Policy via email.
We kindly draw your attention to the fact that it is necessary to cease using the Website without delay if you do not agree with the changes to the Privacy Policy.

Contact Us

If you want to exercise any of the rights you have as an individual whose data is processed, or if you have any questions regarding our Privacy Policy, you can contact us at office@altermedia.rs.